Fenix Polyclinic

Website redesign, content creation, SEO, CRO

Category
SEO | Website

Polyclinic main

Brief

The Fenix Polyclinic from Zagreb offers healthcare services and specialist examinations. Its staff is comprised of highly qualified medical doctors with decades of experience. Despite this, new clients came mainly via word-of-mouth recommendations and old-school marketing channels.

The polyclinic’s director, Dr. Vesna Gall, contacted us to have their website redesigned and wanted to know if we can increase the number of leads and clients by using digital marketing.

We redesigned the website from the ground up, optimized it for search engines and made continuous conversion optimization to increase the click-through rate. The results of our work can be seen below.

See the website: www.poliklinika-fenix.hr

Tasks

Website redesign, restructuring and coding

Content creation and SEO (search engine optimisation)

Implementation of traffic and behaviour tracking tools for improving the conversion rate.

Resulting business growth

In the space of 3 months, the number of new clients quadrupled.

Team

400%

New clients

Improvement

21.52%

CTR improvement

Computer

1100+

New website visits/mo.

Polyclinic 01
Dr. Vesna Gall, MD

Thanks to the guys from Flipkod, the number of clients of our polyclinic just exploded! I was amazed at the difference our website redesign made.

Dr. Vesna Gall, MD

Fenix Polyclinic

Polyclinic 02

Website improvements

The redesigned website was optimized to increase CTR. The rankings in Google for different relevant queries improved drastically. Page loading time was reduced to improve user experience.

Page loading speed increase

89%

Average position change on Google

47%

Goals achieved - growth (website visitors send an email or call)

380%